Few companies are able to take an very unconventional approach to solve problems and in the process disrupts the market and establishes new markets. Adopting a radical design of business model, Sarvajal has designed solution for drinking water problem at the crossroads converging business innovation and technology.
The world today has made big strides in every field, be it technological, sciences, medical, etc., but still the problem of availability of a life sustaining element as basic as safe drinking water still remains unsolved in many nations of the world. Sarvajal has come up with a game changing solution for problems of safe drinking water.
There are huge infrastructure costs and water pipes often do not reach rural areas and underdeveloped regions of cities. Coupled with this, there is great difficulty in monitoring the water quality in events of damage of water pipes leading to water-related diseases due to its consumption. To tackle this, Sarvajal has completely done away with the need of water pipes by offering Reverse Osmosis and Ultra-filtration units based water-purifying units. But there's more to it. The water quality in the units is cloud-monitored by Sarvajal through mobile SMS enabling safe and clean drinking water at all times. Aptly called "Water-ATMs" because you can also use prepaid smart-cards to access access safe water in these 24/7 solar-powered water-dispensers.
Saravjal has been identified by Fast Company as one the most innovative companies in the world and a case study in major B-Schools including Harvard Business School. But the critical reason behind the success is Sarvajal is not technology but it's business model which has spurred entrepreneurship. People eager to run their own business in rural areas buy ATM filtration units from Sarvajal and prepay for the water which is then dispensed into the ATM for purification and sold to people in local community generating cash for the person running the business. It's a win-win situation for all: business for Sarvajal, profits for franchisees and safe drinking water for communities.
The Future
Sarvajal is already serving more than 80000 families in Rajasthan, Gujarat, Madhya Pradesh, Harayana and Maharashtra at a minimal price of less than 3$ per month per family. It is also in talks with Delhi Government to deploy 'Water-ATMs' at underdeveloped areas of city to allow access to safe drinking water using prepaid smart-cards.
Sarvajal is already serving more than 80000 families in Rajasthan, Gujarat, Madhya Pradesh, Harayana and Maharashtra at a minimal price of less than 3$ per month per family. It is also in talks with Delhi Government to deploy 'Water-ATMs' at underdeveloped areas of city to allow access to safe drinking water using prepaid smart-cards.
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